North America Meal Replacement Market Impact of E-Commerce and Digital Sales Channels
Health-conscious and environmentally minded consumers in North America are turning to organic and plant-based meal replacements, propelling these segments to the forefront of market growth.
The North America Meal Replacement Market Outlook shows the organic segment dominating in 2023 with 64.33% market share—outpacing traditional or regular counterparts. Consumers gravitate toward organic options for their clean ingredient profiles, lack of synthetic additives, and better alignment with sustainable farming practices.
Similarly, the plant-based category holds a significant 64.33% share of the meal replacement market, mirroring the shift toward meat-free diets . Brands like Vega, Huel, and Garden of Life exemplify this trend; they offer formulations combining pea, soy, hemp, or brown rice protein to ensure balanced amino acid profiles—thus serving fitness and vegan consumers alike.
This dual focus on organic and plant-based attributes resonates strongly with millennials, Gen Z, and ethically minded consumers. It's not just about sustenance—it's a value statement. Consequently, manufacturers and retailers are expanding offerings in these segments, with new innovations such as allergen-free, vegan, and clean-label formulations hitting the market regularly.
In essence, the prominence of organic and plant-based meal replacements underscores a broader consumer movement: one that prizes health, transparency, and environmental stewardship as much as nourishment.